Jennyfer was created in 1985, In 2000 the brand began its development abroad with the opening of a flagship store in Brussels, before opening other stores in Belgium, Italy and Spain. In 2005, the struggling brand was taken over by Marc and Laurent Grossman, founders of Célio5. In September 2018, Sebastian Bismuth became the brand’s new president after leading the lingerie brand Undid between 2012 and 20186. In 2018, the brand had 550 stores worldwide, including 348 in France6 including 198 owned.